Writing callouts
Callouts should briefly summarise relevant information.
Follow these rules:
- Use sentence case
- 80 characters or less for headings
- 1–2 sentences of text
- Clear headings – ‘Pensions are invested’ is better than ‘Important’
- Don’t use buttons, bullets, paragraphs or text hyperlinks
Example:
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❌ A pension is an investment. That means its value can go up or down and could be worth less than was paid in.
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✅ Pensions are invested The value can go up or down and could be worth less than was paid in. |
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Vague heading |
Clear heading |